top articles of 2015
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Efficient Lead Follow-Up,
Better Conversions Spark Trend
B2B Companies Expand
Inside Sales Teams
january
top articles of 2015
Connecting Content Metrics
To Bottom Line Vital
Marketers Enhance Segmentation, Lead Quality
february
top articles of 2015
B2B Marketers Leverage Marketing Cloud
Personalized Engagements, Holistic Buyer View are Key Benefits
march
top articles of 2015
Data Drives Buyer
Persona Evolution
Buyer Intent Data At Heart Of Enhanced Personas
april
top articles of 2015
Redefining The Relationship Between Marketing And Sales
Alignment Challenges Require Revenue-Team Approach
may
top articles of 2015
Predictive Impacts Messaging On Specific Accounts
B2B Marketers Use
Predictive Tools To Boost
Account-Based Marketing
june
top articles of 2015
Sparked By Google Changes, B2B Marketers Focus On Mobile
Mobile-Friendly Websites Get Higher Search Rankings
july
top articles of 2015
Interactivity Boosts Engagement, Lead Generation
B2B Marketers Leverage Interactive Content For Relevant Buying Experiences
august
top articles of 2015
Educators Adapt To Changing Roles Of Marketers
Nurturing The Next
Generation Of B2B Marketers With Hands-On Learning
september
top articles of 2015
Advanced Attribution Models Emerge For B2B Marketers
Adopters See Significant Payoff, Higher ROI
october
top articles of 2015
Payoffs Include Better Targeting, Enhanced Personalization
Exclusive Research:
Marketing Budgets Shift To
Data-Driven Initiatives
november
top articles of 2015
Peer Reviews, Social Media
Play A Larger Role
B2B Marketers Apply B2C
Tactics To Boost Personalization, Customer Experience
december
